Eli Broad, philanthropist and founder of the Broad Foundation,
discusses the Grand Avenue Project in downtown L.A. This project will
provide a city center for the sprawling urban landscape of Los Angeles
and create a large public green space for everyone in the city to enjoy.
Broad also discusses the importance of promoting cultural tourism as a
sustainable way to expand urban economies.
Broad has long been known for his interest in promoting the arts and
his extensive contemporary art collection. And he has become a major
force behind L.A.’s emerging status as the contemporary art capital of
the world pointing out that 35% of the artists in the 2006 Whitney
Biennial were from Los Angeles. For information please watch, “What
Makes a City Great.” (Length: 7 min.)